Nicola Cook
+44 (0) 203 397 6714 | info@companyshortcuts.com
Street Smart Over Book Smart
21
JAN
2016

Street Smart Over Book Smart

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Firms Recognise The Importance Of Street Smart Over Book Smart  
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06
AUG
2014

I’m drowning … how to manage the tirade of communication when you’re leading a fast growing business

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It’s not that long ago that we all had rolodexes (which doubled as our own personal CRMs), phones were attached by wires and the main form of communication was by pigeon! Then along came technology that promised to streamline us, make everything easily available at our...
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10
JUN
2014

Are Your Sales Team Focused on Revenue or Profit?

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  Do you focus your sales team on revenue or profit gains? After closing, what at the time, was the biggest deal personally in our business Company Shortcuts, when my Chairman responded with: “But surely you must have had deals of this size before in your corporate career when...
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08
MAY
2014

Don’t let sales inhibitors into your business…

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Is your customer buying experience digitally enabled? The final step of any business’s sales process is finalising the transaction with your customer and making that process as quick easy and pain free as possible, regardless of digital, retail or business platform you use to...
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07
APR
2014

Help Us Sell More

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‘Help us sell more. Tell us what we need to say to our prospective customers to make them want to buy’. That was the request from one of the organisations with which I’ve just completed a skills & strategy improvement programme. Less telling, more asking! Like many companies...
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11
MAR
2014

When is a Sale a Sale?

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When is a sale a sale? – depending on who you talk to in your organisation will depend on the answer you’re given. Ask an over eager sales person, business development rep or rookie business owner and they’d likely tell you, “when the client shakes your hand an...
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16
DEC
2013

The Importance of Powerful Peers

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It’s a fact that we become like the five people we spend the most time with, therefore it’s so important to ensure you have people within your inner circle who inspire you, believe in you, support you and stretch you. For some years now I’ve understood the importance of...
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03
DEC
2013

The importance of leading oneself, before empowering others

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Or what we call Leadership Inside Out. What defines a successful leader? It’s a question often asked during our keynotes or seminars and the responses from delegates are as varied as the number of books that have been written on the subject; however, one aspect that everyone...
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06
SEP
2013

Scouts honour – Dib dib dib

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A while back I watched a fascinating programme on the BBC presented by Dr Kevin Fong. Essentially it asked what the Health Service could learn from other industries that would reduce the amount of mistakes caused purely by human error, particularly in stressful situations. By...
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12
JUL
2013

All Change

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There are some days of my life when I listen to someone else’s situation and they truly inspire me. Recently I experienced one of those moments. One of my clients was made redundant. We had been in negotiations for a number of months for a large piece of business and I hadn’t...
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10
FEB
2013

Big Business Results Fueled With Small Business Juice

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  Is it possible to grow a global brand and deliver big business results, yet retain the juiciness and creativity that drives a small business? I’ve just come out of a meeting with one of my customers who is currently facing this challenge and it’s not the first time I’ve...
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10
FEB
2013

A Tale Of Two Restaurants

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How do you handle your customer complaints? Ever heard of the saying ‘customer satisfaction is worthless but customer loyalty is priceless?’ That’s because loyal customers are the ones who come back again and again, who actively rave about you AND amazingly will forgive you when...
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10
FEB
2013

5 Things To Get The Most Out Of Off-Line Marketing

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Everyone knows I’m a HUGE fan of all things digital and since the social revolution I strongly advise businesses to ensure that they have a strong ‘digital footprint’, however does that mean that you should stop all forms of off-line marketing. Of course not,...
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10
FEB
2013

‘Close’ & Make It Easy

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…is the ultimate step in the 5-Step sales process I’ve developed and teach all of my customers. Why go to all of that effort to develop a product, take it to market, promote the heck out of it, engage your prospects in a sales process, only to fall at the last hurdle and fail to...
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10
FEB
2013

Living In A Post PC Revolution

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was one of the bold opening statements from Marc Benioff’s opening keynote at this year’s Cloudforce conference in London last week. If you run a sales operation in your organisation, then take note, the post-PC social revolution is already in full swing. The only...
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